Thursday, 9 July 2009

Communications in the Financial Crisis

Just back from Berlin where I was giving a presentation to Finance Ministry officials, senior advisers and academics from around Europe, hosted by Das Progressive Zentrum and the German Ministry of Finance. The full presentation is here. The key point for government communicators was to be realistic about what could be achieved, the need to move on from talking about the financial crisis to the economic one, and how - even if you get the policy right and the communications works - it doesn't guarantee a political upside for the incumbent.

This slide makes the point. Being seen to screw up on the economy can lose you an election; and even if you are able to turn things round, it's likely you won't get the credit. Economic optimism is rising, but confidence in Gordon Brown as PM is heading south.

1 comment:

  1. Foarte interesant subiectul prezentat de tine.M-am uitat pe blogul tau si imi place tare mult
    Sigur am sa mai revin. O zi buna!